Wednesday, October 03, 2012

Fall Toy Preview in Dallas

Another trade show wraps up tomorrow. I'm heading back from the Dallas Toy Preview where vendors like myself and Toysmith (our exclusive world wide distributor) show new toys and games that are in the pipeline for 2013. This show is a bit different from the New York Toy Fair because you have to set your appointments with buyers. . . . they don't just show up at your booth to see what you have to offer. It would be a costly mistake if you don't plan 4-6 weeks in advance to get the decision makers to your booth.
We met with buyers from the likes of Learning Express, Micheal's, Barnes and Noble, Toys r us and many more to show them what new items we created. This show is a great way to gauge the reaction and interest level of the retail buyers. If you don't get the OK nod when you meet and explain a new product, you can easily go back to the drawing board a fine tune the concept, design and price.
Trade shows can be pretty exhausting, but I'm already looking forward to the next show . . . New York Toy Fair 2013!

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